Anita has over 15 years of experience in the area of sales and marketing, with the last 11 being in the online world. While she started her online career in advertising, she also has expertise in eBusiness strategy development and content delivery. She has worked with a number of large corporations such as Levi Strauss, Toronto Hydro, and Royal LePage. Active in the industry, Anita has presented at numerous conferences across North America.
She is Founder and President of One of a Kind Publishing Inc., a company specializing in print-on-demand personalized books. Her business interests include the topics of mass customization, personalization and one-to-one marketing. Her blog on these subjects can be found online at: blogs.oneofakindpublishing.com
Anita holds an MBA from the Joseph L. Rotman School of Management, University of Toronto.